Slovenia plans to increase protected areas from 12 to 30%, providing an ideal opportunity for the development of organic agriculture. Based on our survey of eco-tourist farms, most already extant in protected areas, it is suggested that designation of geographical origin and quality of products along with increases in organic supply are necessary to establish Slovenia as an organic or sustainable tourism destination. Farmers not involved in eco-tourism or organic farming can be encouraged by business plans proven successful for other farmers and non-refundable European Commission grants.
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