Matching the logistics of a farmers’ cooperative with consumers’ needs can be a real challenge. The Jarina farmers’ cooperative has found and tested several solutions over the past 12 years. It first started as an initiative to improve quality of life in the municipality of Litija, by promoting local agribusiness and by finding more profitable ways to sell local farm products, and over the years it broadened its territory of operation to the central part of Slovenia. A recent, innovative logistical solution is grouping deliveries for the employees of city-based enterprises.
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